Our Story
The hidden problem many women face at home....
“I had to constantly wear a bra at home.”
“My friends who stay with their in-laws always need to wear a bra at home.”
“I rush to grab a pillow to cover myself when answering the door.”
Comfort at home
Slip-in bra paddings that give you the coverage you need when living with in-laws, sharing a home with men, or answering a quick delivery.
Protect your modesty without the tightness of a bra. Remove the paddings when you are ready to truly unwind.
I want to help women feel comfortable at home.
We believe a good pair of pyjamas is the first step in a self-care routine for deeper rest and sleep.
—Esther, Founder of Cloura™
The Struggle & Awareness
"This feels hot and uncomfortable"
"Polyester? Isn't that synthetic fibers"
Every time you wash polyester clothes, they release thousands of microplastic fibers that end up in oceans and those microplastics can enter our bodies, raising risks of inflammation, hormonal disruption and even long-term harm.
What does OEKO-TEX® certified means?
OEKO-TEX® Standard 100 is a global certification that tests textiles for harmful substances at every stage of production.
It means putting on Cloura™ pyjamas is gentle on sensitive skin and free from harmful chemicals.
Comfort Should Feel Effortless
At Cloura™, we believe comfort at home should never come with compromise.
That is why we created slip-in bra paddings. So you can ditch the bra, feel covered in shared spaces, and move freely without tightness or discomfort. So you can truly unwind.
We choose natural fibers certified with OEKO-TEX® Standard 100, even if they cost more, because comfort, skin safety, and care for the environment should never be compromised.